Paga
With over 9 million users, Paga is the largest distribution network for financial services in Nigeria. Paga's digital bank offers a unique mobile experience to track savings, pay bills, and transfer money to anyone, anywhere.![Screenshot of Paga mobile app user dashboard](../images/case-study/paga/webp/hero-image.webp)
The Story
Since 2009, Paga has built a safe and simple financial ecosystem enabling people to digitally send and receive money throughout Nigeria and other developing countries. After their 2017 initial market launch, Paga approached AgilityIO with a desire to improve the user experience for their mobile app.
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Balancing software development of system functionalities for both native iOS and Android, simultaneously, is quite challenging. To maintain on-time deliverables, our global team of UX/UI Designers and Frontend Developers maintained seamless communication and collaboration with Paga's Backend & QA teams in Nigeria.
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Keeping a solid line of communication amongst globally distributed teams is a best practice for Agile Methodology. We value working with the client rather than for the client.
![A young woman using the Paga mobile app against an animated background](../images/case-study/paga/webp/girl.webp)
![A young woman using the Paga mobile app against an animated background](../images/case-study/paga/webp/paga-bg.webp)
User Experience
Beginning with our Product Discovery Workshop, we collaborated with Paga's product and marketing teams to help identify new core features and areas for improvement.
During continuous, time-boxed sprints, our UX/UI Designers worked with Paga to design and implement new app features and enhancements.
We were able to simplify Paga's existing layout and workflows, rework an onboarding process despite having a lack of user instructions, and modernize visual UI components.
App Design & Features
Transfer money to anyone, anywhere with several additional touch points including: Premium SMS, USSD Quick Codes, and Interactive Voice Response.
![Close up screenshot of Paga mobile app user dashboard](../images/case-study/paga/webp/feature.webp)
![Screenshot of Paga mobile app transaction and spending metrics](..images/case-study/paga/webp/feature-credits.webp)
Easily and instantly buy and send airtime credits, pay bills, and complete retail transactions while tracking personal and small business spending.
QR capabilities both static and scanning.
![Screenshot of Paga mobile app QR code](../images/case-study/paga/webp/feature-qr.webp)
![Screenshot of Paga mobile app fingerprint authentication capabilities](../images/case-study/paga/webp/feature-authentication.webp)
2-step Verification using FingerPrint and Phone Authentication.
Tech Stack
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Java
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Swift
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Cocoapods
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Realm
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ReactivX
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Firebase
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mParticle
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Gradle
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HockyApp
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Glide
The Result
After a successful fall 2018 iOS and Android market launch, Paga raised an additional $10 million Series B2, bringing total funding to $35 million. AgilityIO is now the go-to software development agency for Paga's ongoing project scoping and technical support for live app updates.
![Screenshot of Paga mobile app user dashboard](../images/case-study/paga/webp/paga-result.webp)
Paga, now available for download in the App Store.